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Hi Strong North Tahoe Member,
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Placer County has consistently told the public that CEQA is the proper time for community input. But Kingsbarn—the private developer behind the 39° North project—is again asking for millions in taxpayer-backed subsidies before initiating CEQA, finalizing the land deal, or committing to real public benefit.
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🔍 What’s going on?
On June 24, the Board of Supervisors is expected to consider Kingsbarn’s revised request for Tourist Accommodation Units (TAUs), up to $38 million in tax rebates, and a public loan reimbursing county staff time—under the North Tahoe Economic Development Incentive Program (NTEDIP). Each is a form of public resource backed by taxpayer investment.
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Yet, even after seven years in escrow and four attempts to revise the Development Agreement, the project still doesn’t meet NTEDIP’s basic requirements:
❌ No CEQA review
❌ No signed agreement
❌ No verified financing
❌ No community benefit plan
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We’re not saying “no” to redevelopment.
We’re saying “not yet”—because public trust, public land, and public money deserve real accountability.
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Let’s make sure the County follows its own rules—and holds private developers to the same standard as the public.
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Thanks for being part of this,
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– The Strong North Tahoe Team
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