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Hi Strong North Tahoe Member,
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On June 24, the Placer County Board of Supervisors is expected to consider up to $38 million in public subsidies, Tourist Accommodation Units (TAUs), and other benefits for the 39° North project in Kings Beach—even though the proposal does not meet the core requirements of the North Tahoe Economic Development Incentive Program (NTEDIP).
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There’s been no CEQA review.
No development agreement securing public benefit.
No verified project readiness, site control, or financing.
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While a purchase agreement amendment exists for the land, there is still no binding development agreement—the tool NTEDIP uses to enforce long-term community benefit.
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This is the first-ever project to seek incentives under NTEDIP. What the County decides now will set a powerful precedent for how public land, public money, and public trust are handled going forward.
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At Strong North Tahoe, we believe in smart, steady growth—grounded in transparency, community input, and real return on public investment.
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📣 That’s why we’re saying: Not Yet.
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🧭 Then, pick one way to raise your voice:
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✅ Submit a Public Comment (email or online form)
✅ Send a Guided Letter in 3 minutes—just answer a few quick questions
✅ Attend the Hearing on June 24 in Kings Beach
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This isn’t about saying “no” to development. It’s about saying “Not Yet”—until public trust, transparency, and accountability are honored.
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