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Hi Strong North Tahoe Member,
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Join Strong North Tahoe this Tuesday, June 24 at 1:40 PM in Kings Beach for a pivotal Placer County Board of Supervisors vote on the 39° North incentive proposal.
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The County is being asked to approve:
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106 Tourist Accommodation Units (TAUs)
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A $1.55 million forgivable loan
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Up to $30.9 million in TOT tax rebates
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A multi-year Option Agreement on public land
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All before CEQA review has started, with no development agreement in place, and no enforceable public benefits guaranteed.
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🛑 Why This Matters
This vote could set a lasting precedent for how Placer County uses public land, taxpayer dollars, and incentive programs in North Lake Tahoe. These tools should support ready, transparent projects—not early-stage deals that skip public safeguards.
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📢 New Resource: Want to Speak Up? We’ve Made It Easy
🧰 Explore the 39° North Incentive Public Comment Builder
Use our toolkit to build a fact-based, personalized comment in just a few minutes.
👉 Build Your Comment Now »
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🎤 Already submitted a comment? Please forward it to friends or neighbors who care about Tahoe’s future. More voices mean more impact.
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Not Able to Attend in Person?
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You can still make your comment count today:
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📌 Subject: Public Comment – 39° North Project / June 24 Hearing
⏰ Submit before the meeting on Tuesday, June 24
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Thank you for standing up for transparency, accountability, and real community benefit.
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— The Strong North Tahoe Team
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