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Hi Strong North Tahoe Member,
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Yesterday, the Placer County Board of Supervisors took a vote related to the 39° North proposal in Kings Beach.
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Let’s be clear: the project itself wasn’t up for approval.
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What the Board approved was an Option Agreement — a step that reserves public incentive tools the developer may want to use later, including 146 Tourist Accommodation Units (TAUs) and the ability to request a $38.6 million hotel tax rebate.
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No land has changed hands. No public money has been spent. No permits have been issued.
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But something more important happened too:
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The Board heard the community.
They acknowledged concerns about transparency, accountability, and the need for public benefit — and stated that no incentives or approvals will move forward until CEQA is complete.
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More than 40 letters and 20 public speakers made that message loud and clear:
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Why move public incentives forward before full review?
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What will Kings Beach residents get in return?
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How will the community help shape what’s being built?
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This was the turning point — not a project approval, but a signal that public voices are reshaping the conversation.
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What happens next? CEQA. The developer now begins the environmental review process — and the next chapter of public involvement begins.
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We break down what was approved, what’s still undecided, and how to stay involved — because what happens next will show whether transparency, collaboration, and public benefit truly guide this project.
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Thanks for showing up — and for staying engaged.
The Strong North Tahoe Team
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